I've Developed an MVP– Now What?

Luke Versweyveld
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I've Developed an MVP– Now What?

Maximizing the Potential of Your MVP: A Guide to Post-Launch Strategy

On the latest episode of the Backseat Startup Podcast, we had Melanie Brewer and John Beuchert, Co-Founders of Away Together, on the show. A Reddit user asked the question "I just completed my MVP... Now What?" Melanie, John and I gave our thoughts on how to transition from an MVP to a market-ready product through customer interviews.

The Transition to Market-Ready Product

Congratulations! You've built a minimum viable product (MVP) for your startup and it's now time to gather valuable customer feedback and turn it into a market-ready product. The key to success at this stage is effective communication and a willingness to listen to what your customers have to say.

Step 1: Communicate Your Goal

Before you can gather feedback, you need to communicate the goal of your application or website. Is it to convert leads into customers, generate phone calls, or increase engagement? By defining your goals, you'll be better equipped to measure the success of your MVP and understand what your customers want.

Step 2: Use Surveys to Gather Feedback

Surveys can make the feedback gathering process seamless and allow you to collect valuable insights from your customers. Be sure to ask questions that are relevant to your goals and will help you better understand your customers' needs and preferences. This can be as simple as a Google Form.

Step 3: Conduct A/B Testing

A/B testing can help you determine which features are most important to your customers and whether certain elements of your MVP are worth keeping. This is an effective way to gauge customer response and make informed decisions about the future of your product.

Step 4: Listen to Feedback, Even if It's Unpleasant

It's important to listen to all feedback, even if it's not what you wanted to hear. This feedback can be a valuable tool for growth and can help you understand the pain points of your customers. Don't get too caught up in the product itself, focus on solving the problem.

Step 5: Prioritize Feedback

With so much feedback coming in, it's important to prioritize it to ensure that your product meets the needs of your users. Conflicting feedback can present challenges, but it's important to determine which feedback is most important and focus on that first.

Step 6: Break Down Feedback into Buckets

The Backseat Startup podcast discussed the importance of breaking down feedback into categories and creating questions to understand the root cause of the issue. Don't dismiss feedback just because it comes from a small number of customers, it's important to understand the root cause of their concerns.

Step 7: Never Turn Down a Meeting

Finally, the guests on the Backseat Startup podcast suggested that it's important to never turn down a meeting. Whether it's with potential investors, customers, or partners, these meetings can lead to valuable connections and help you grow your product.

Customer Feedback is the Lifeblood of Startups

In conclusion, the key to turning your MVP into a market-ready product is to listen to your customers and prioritize their feedback. Use surveys, A/B testing, and other tools to gather valuable insights, and never turn down a meeting as it could lead to new and valuable connections. With these tips in mind, you'll be well on your way to turning your MVP into a thriving business.

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Luke Versweyveld
Founder of Startup Founder Daily and Flintworks. Husband, lawyer, and vino 🍷